Marketing and Human Resources - is it the Critical Link?

We know that branding goes beyond the traditional marketing activities of advertising, logos and taglines. Internal branding is a hot button these days, because industry experts have discovered that if employees don't understand and support the brand message, it's doubtful anyone else will either.

And beyond understanding, employees have to bring the brand promise to life. Learning how to align your organization's people commitment and capability with your brand can not only help deliver your brand promise but unite your marketing and sales objectives and achieve your business goals. You can create a more effective, efficient and unified work place. Moreover, you can deliver a more consistent, branded customer experience - a prerequisite for winning brands.

The panel of experts will discuss topics such as:

• The importance of aligning employee actions with your brand promise
• The value and power of the brand as a unifying element for marketing and human resource professionals
• The connection to corporate culture
• How to bring your brand to life - successfully operationalize your brand strategy through a connection between marketing and human resources.
• How to measure success measures - the latest on internal brand metrics

Date:   Thursday, April 27, 2006  Time:   7:30 a.m. to 10 :00 a.m. ( breakfast served, session starts 8:00 a.m. sharp) Location:   Verity Club, 111-D Queen Street East (Queen & Church area) Toronto Room       Cost:   Non Members: $75.00* Members: $45.00* Students: $26.75 for non-members & $16.05 for student members* * GST included. Bookings are considered firm unless cancelled 5 business days in advance.  Substitutions allowed at any time.

OTHER WAYS TO REGISTER NOW! To register, simply call 647-393-9649 or e-mail ama-tor@allstream.net or fax 416-962-9149.

Brenda McWilliams, Managing Director, Marketing Federal Express Canada Gary Burkett, Managing Director, Human Resources Federal Express Canada Valerie Taylor, Director Marketing & Sales Royal Ontario Museum Cheryl Blackman, Director Visitor Experience Royal Ontario Museum

Patricia McQuillan, Brand Matters

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American Marketing Association - Toronto Chapter
45 St. Clair Avenue West, Suite 903
Toronto, Ontario M4V 1K9

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