PR Measurement Wars: Who's Winning?
With so many ways to measure media relations impact, who's got the winning formula?
Is the old measure of advertising equivalency on its way out, or is it stronger than ever? What about MRP (media relations rating points) and CPC (cost per contact)? Do either measure online impact? With so many sources of impact data and research, who are we to believe?
They're all here, so decide for yourself!
This roundtable will discuss, using live cases, how savvy marketers and PR professionals are measuring their campaign effectiveness these days. The pros and cons of various systems will be debated, and the audience will be asked to vote, followed by an interactive Q&A.
Please join us for the AMA Toronto Chapter's first 2007 roundtable. Jim Warrington, past AMA president and strategist at Fantail Communications, leads an eclectic and visionary group of experts to some surprising conclusions.
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Date: |
Thursday, January 18, 2007 |
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Time: |
7:30 a.m. to 10:00 a.m. (breakfast served, session starts 8:00 a.m. sharp) |
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Location: |
Verity Club, Toronto Room
111-D Queen St. East (NB: Verity Club entrance is just east of Church on the south side of Queen St. E.)
Toronto, ON (Parking lot across the street) |
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Cost: |
Non Members: $75.00*
Members: $45.00*
Students: $26.75 for non-members & $16.05 for student members*
* GST included
Bookings are considered firm unless cancelled 5 business days in advance. Substitutions allowed at any time. |
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Media distribution by:
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Email deployed by:
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The last two panels sold out, register soon!
To register, simply call 647-393-9649 or e-mail
info@ama-toronto.com.
Replies must be received by Tuesday, January 16, 2007.
Pre-payment by credit card is required to guarantee your reservation. Walk-ins are welcome space permitting.
Don't forget to forward this message to your friends - we welcome non-AMA Members.
Tracey Bochner, APR
Senior Vice President, APEX Public Relations
Chair, CPRS Measurement Committee
Warren Cable,
Vice President,
e-Commerce
CanWest Interactive (Infomart)
Kelly Harper,
Director, Head of Marketing, Retail Investments
BMO Financial Group
Doris Juergens,
Partner and Senior Vice-President
Research and Information Services,
NATIONAL Public Relations
Andrew Laing,
President,
Cormex Research
Mark Weiner,
President,
Delahaye
Jim Warrington,
President,
Fantail Communications
Fantail Communications is a public relations agency with offices in Toronto and Sudbury, specializing in strategic marketing communications. Fantail's unique Message Engineering™ process, its creative ideas and a focus on metrics and measurement have all contributed to exceptional results for brand name clients in food, financial services, professional services, health and wellness, publishing and other sectors.
The agency's leader, Jim Warrington, is Past President of AMA Toronto and the Co-chair of the Marketing Hall of Legends of Canada.
February 22 breakfast panel. The CFO perspective on how Marketing can help grow the organization
Want to join the AMA - Toronto?
Call Scott at 416 400 6428
for membership details.
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