What do the experts think?
What are the newest techniques in employee engagement?
Internal Branding is a concept that merges the disciplines of marketing and human resources. Internal Branding is about aligning employee commitment to delivering the brand promise of the organization.
A recent Wall Street Journal Survey identified Internal Branding as the biggest challenge in successful branding in corporate North America today. "Companies are becoming painfully aware that sending the right message to their employees is just as important as making a good impression with customers, vendors and investors" This is why "aligning employee commitment with the brand promise" was found to be the key challenge amongst 700 global CEO's in a recent brand leadership survey."
Learn how to make this happen in your organization by attending this in-depth roundtable discussion with industry leaders. Attending this panel discussion, you will learn more about:
- Effective employee engagement in delivering a brand promise.
- What is the key challenge in branded leadership.
- How to inspire employees to deliver world-class service.
- What are some of the newest employee engagement processes
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Date: |
November 23, 2006 |
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Time: |
7:30 - 10:00 am
(roundtable begins at 8:00 sharp) |
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Location: |
Verity Club, Toronto Room
111-D Queen St. East (NB: Verity Club entrance is just east of Church on the south side of Queen St. E.)
Toronto, ON (Parking lot across the street) |
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Cost: |
Non Members: $75.00*
Members: $45.00*
Students: $26.75 for non-members & $16.05 for student members*
* GST included
Bookings are considered firm unless cancelled 5 business days in advance. Substitutions allowed at any time. |
Format: |
A panel of industry experts with two interactive audience sessions |
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Media distribution by:
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Email deployed by:
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The last two Brand Matters' panels sold out, register soon!
To register, simply call 647-393-9649 or email info@ama-toronto.com by close of business Tuesday November 21, 2006.
Pre-payment by credit card is required to guarantee your reservation. Walk-ins are welcome space permitting.
Don't forget to forward this message to your friends - we welcome non-AMA Members.
David Barnes,
Vice President Corporate Communications, Advertising & Sponsorship,
AMEX Canada Inc.
Sheila Murray,
Director of Brand and Category,
Starbucks Coffee Canada
Anita DiPaolo-Booth,
Strategic Marketing Leader,
Genworth Financial Canada
GE Mortgage Insurance
Jim Torrance,
Director Global Brand Strategy,
RBC
Patricia McQuillan,
President,
Brand Matters
Brand Matters is a Management Consulting firm (brandmatters.ca), which specializes in the development and implementation of winning marketing and business strategies. Brand Matters' practice includes a thriving niche in brand development. The president is a member of the AMA board and the MS Society board. She also participates in industry issues as a Council member of the CMA Strategic Planning and Branding Council. Brand Matters was recently recognized by the City of Toronto as a Business Leader.
January 18th breakfast panel
MEASUREMENT WARS: What's the best way to assess PR ROI?
Want to join the AMA - Toronto?
Call Scott at 416 400 6428
for membership details.
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