Hola,
CMA Next: 2010 videos
We've started posting the videos we shot at the recent CMA convention in Toronto! There's amazing wisdom to be had from marketing leaders such as Ken Wong and Tara Hunt! We'll keep posting them so keep checking for more here!
 
Follow Friday page clean up
You may have noticed some issues with our Follow Friday page kicking out the right nav bar. With the helpful feedback of Rob Van Slyke of Vertical Traction, we've now corrected this issue. Please let me know if you ever see this again and I will take the next step. The next step BTW, comprises a full moon, a chicken and well, you don't want to know the rest.
Thanks for being a part of The eMail Guide community!
Regards,
Jeff, Jim & The eMail Guide Team
Calling all email marketers.
Every day we struggle with the things that don't work as well as we want them to on our website and the team works on making the site better constantly. Sometimes it hard to see forest for the trees so, we are turning to you to help us shape thenext generation of our site.
We are looking for 5-10 people to provide insights about the way you use our website but, most of all, the way in which you do research about email marketing and email suppliers.
Sorry, no ESP's required this round -- purely Newbees and Ninjas to help us this time round. If you are an ESP we will tap you later but, for now we need to talk to the email marketers and not the email service providers.
Simply fill out our short form to be considered for the focus group. If chosen, we will need 1 hour of your time (we will pay for the call) and in return we will give you a $25 Amazon gift card + a Seth Godin action figure to provide plastic inspiration for when you need it most.
Deal of the week
Ninjarific Offer!
If you're subscribed to our newsletter then you are entered to win $100 Ninja dollars to spend with any
of our Ninja listed companies in The eMail Guide! Only The eMail Guide gives you the opportunity to hire a Ninja just for being subscribed
to our newsletter!
Hey! Most people can't even find a Ninja, let alone offer you a discount to hire one!
PS... We got this great Ninja Bonus offer from our good friends
over at @allwebemail @theeMailguide I'll add $300 to your $100
if anybody chooses to test allWEBeMAIL with your Ninja dollar promo.
This week we are adding another exclusive section to our newsletter: Jim's Whims! What is this? No idea...I'm making it up on whim. Seriously, I want to try and deliver one good laugh each week and occasionally combine a good laugh with a good rant - two of my favourite things.
You may have noticed that we love those monkeys over @ Thinkgeek.com. Why? Because they have a wonderfully twisted sense of humour and offer up some of the best geek gadgets ever! Not only that but, on at least one occasion they managed to suck us right in with one of their April Fool's jokes. Check out the gotcha here.
ThinkGeek.com managed to really fool the nice folks from the National Pork Board with a very clever April Fool's prank recently. This week, TG posted on their blog about it and I have to advise you that on reading this, there is a very real possibility that you might spit coffee all over your KB.
www.thinkgeek.com/blog/2010/06/officially-our-bestever-cease.html
Question:
I want to know more about how companies and ESPs are approaching segmentation and personalization. It would help if you could give a feature comparison or a case study on segmentation. A lot of information about visitors is in either Analytics programs, CMS systems and/or CRM systems. Email marketing needs to move towards better integration with these systems if we want to get the most out of our post-click data. How are companies doing it?
Answer:
Email marketing and web analytics go hand in hand, but the easiest segments are found right within your email delivery system reports.
For example, we segment to our most engaged or least engaged customers. We run filters and send targeted messages to people who are our most active customers.
The flip side is that we take our least active (people who have not opened or clicked in the last 180 days) and add them to re-engagement campaigns that try to evoke a positive response. If we can not get these subscribers to open or click we filter them out from our regular communication. (This has increased our open and clickthrough rate substantially, while decreasing our delivery costs. WIN WIN)
If you are able to link your web analytics to your email program you can begin to re-market to shopping cart abandonment. Programs like Webtrends and Omniture can help you segment single versus multiple purchase clients. With this information you can then run campaigns to up-sell your single purchase subscribers.
Here's an excellent post from Amy Garland about segmenting
There are great case studies at www.omniture.com/en/resources/case_studies
Keep in mind, you need to consider what data you will ask for when people subscribe. Only ask for information you will use in your campaigns and try to combine clickthrough and analytic data that will increase your understanding of what subscribers are doing.
NewBee Tip:
Understanding the value of social marketing is important! Don't judge Social media
until you try it!
Ninja Tip:
Staying close (being relevant) and being interesting will help you take advantage of the “cocktail party” effect.
ESP Tip:
“Hyper-segmentation" was used by the Obama campaign to convert subscriber interest into real world action. Find out more here.
Are you an email marketing Ninja? You should click here!
Check out our Ninja Listings!
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At the risk of sounding boastful, it's the breadth and depth of our experience, as well as our commitment to the craft, that makes Indiemark a top email marketing agency.
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If you're new to email marketing or if you're ready to turn yours up a notch, we want to help. Your dedicated
All Web Email marketing rep will make sure that your email is designed to get results.
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ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. With over a dozen ESP systems in our portfolio, we offer the nation's largest selection of ESPs while staying vendor neutral so we can recommend the right one for you.
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Based in Los Angeles, with more than a decade of email and mobile messaging,
mobileStorm has successfully delivered more than three billion messages on behalf of thousands of premier customers such as Overstock.com, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore.
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Founded in 1995,
Net Atlantic, Inc. is a global email service provider (ESP) offering email marketing solutions, branded reseller programs and dedicated email marketing servers.
We offer a scalable solution to design, send, track, and measure the success of your email communications.
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Social Email Marketing is the world's first blog on the integration of social media and other forms of marketing, including email. This group blog looks at social media, email and other communication channels from a holistic, integrated, customer-centric, data-driven and results-oriented perspective.
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Port25 Solutions Inc. provides specialized email infrastructure software products that address the increased unique demands of client communications and email marketing applications. PowerMTA™, Port25's flagship product, provides senders with superior performance and advanced features to proactively manage their sender reputations. |
Get your Ninja listing @ The eMail Guide!
 For a limited time only
(until July 10th, Don't Step on a Bee Day) we are offering $200 off a Ninja listing in The eMail Guide. If you are in the email marketing industry or serve it, we want you to join the guide! We offer both a FREE and a paid option for your listing so, you can be sure we have a promotion solution for you!
Travelers Insurance
Senior Director Online Marketing
Location: CT-Hartford
This Online Marketing position will be responsible for directing online marketing acquisition, including: recommending, negotiating, managing and optimizing a variety of online programs and partnerships resulting in ecommerce acquisition results per Plan. With the appropriate constituents, determine short- and long-term goals for online marketing platforms and vendors.
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